A tip for buying a new or used motorcycle

All posts by Clint Lawrence

4 Tips to Cut the Hassle when Buying Your Motorcycle | 2024

Posted By

Clint Lawrence

Clint Lawrence, founder of Motorcycle Shippers. Helping give riders more freedom to enjoy the bikes they love. [email protected]

 

With an aging baby boomer population, a new crowd of millennial riders and an economy still on the mend, many riders are looking for more affordable bikes. Despite new models that cater to the younger crowd, many riders are turning their search to the used bike market.

Buying the right used motorcycle can take some legwork, though. Researching sellers and bike history, figuring out financing and how to actually get your bike all takes time—something most of us are already short on. But with the right resources, you can save your time and energy and still be satisfied that you’re getting the best bike for your needs.

Follow these quick steps to bypass the back-and-forth of bike buying and get straight to enjoying your new ride.


1 | Simplify your motorcycle research

Checking your bike’s history is crucial if you want to spend your dollars wisely. Save yourself valuable time and a whole lot of energy by using a service like Cyclechex, which gives you a vehicle history report in a fast, affordable way.

2 | Make safe, smooth payments

Let’s face it: there are some people who just want to take would-be buyers for a ride. Paying thousands of dollars over the internet in good faith can be dicey, but it goes both ways. Sellers are also crossing their fingers that payment will come through as promised, without chargebacks due to fraud. Using a sound payment system can give everyone that peace of mind that high-dollar transactions demand. Check out these payment services:

  • PayPalMotorcycle Rider Giving Keys to Another Rider provides a smooth transaction process that protects buyer and seller from fraudulent transactions. From requiring signatures upon delivery to recommending sellers request the buyer’s driver’s license for identity and address verification, using PayPal can help all parties know they’re making a legitimate, safe transaction.
  • Escrow.com holds your payment until everyone is satisfied with the sale. Here’s how it works: Your payment goes into escrow, triggering the seller to ship the bike. Once you, the buyer, inspect the bike and are satisfied, your money is released to the seller.

3 |Streamline the registration process 

Title for a MotorcycleAlways request a copy of the title from the seller before you make the purchase. Make sure they send you both the front and back of the title. Different states will have different requirements, so check out your area’s vehicle registration requirements beforehand. You can find your state’s government agency by doing a web search for “Motor Vehicle Registration [your state].”

4 |Shop nationwide for the best selection of bikes

 

Broadening your search range can improve your chances of making a great purchase. Technology makes it simple to research and purchase your new bike, and Motorcycle Shippers can help remove the headache of getting it to your door. Motorcycle Shippers can make getting the bike you want simple, no matter the distance. Here’s how it works:

  • Book your order online
  • Motorcycle Shippers will contact the seller to arrange transportation
  • You track your shipment right to your door

In today’s tech age, your new bike is as close as your computer. Follow the steps above to keep the process simple, streamlined and secure. Then, let Motorcycle Shippers take it from there—and ship your bike safely right to your door.

Feds Turn Their Eyes to Safety

Posted By

Clint Lawrence

Clint Lawrence, founder of Motorcycle Shippers. Helping give riders more freedom to enjoy the bikes they love. [email protected]

 

The Feds hone in on motorcycle safety—should you care?

With the recent launch of the Motorcycle Advisory Council (MAC), the feds are officially turning their eyes to motorcycle safety—for better or for worse, depending on how you feel about rider regulations.

The MAC is designed to provide recommendations to the Federal Highway Administration (FHWA) on matters related to motorcyclist safety. It will focus specifically on engineering-related infrastructure measures that can reduce motorcycle fatalities, according to the U.S. Department of Transportation (DOT).

This may seem harmless enough. But it’s renewing a heated debate in the biker community: What is to blame for motorcycle fatalities? And are more motorcycle regulations worth it if the payoff is rider safety?

Here’s what you need to know about the MAC and the debate over motorcycle safety.

What is the MAC, anyway?

The Federal Highway Administration’s Motorcyclist Advisory Council is a 10-person committee whose creation was mandated by the Fixing America’s Surface Transportation Act (also called FAST Act). The U.S. DOT reassures us on its website that all 10 members are riders themselves.

The MAC provides recommendations and advice regarding:

  • Barrier design and roundabouts
  • Construction
  • Road design and hardware
  • Road maintenance practices
  • Work zones
  • Whether new “smart” transportation technology will reduce motorcycle fatalities

What are the latest statistics on motorcycle safety? 

According to data from the National Highway Traffic Safety Administration, 5,286 of the 37,461 roadway fatalities in 2016 involved motorcycles. This represents a 5% increase over the previous year.

Another set of motorcycle safety data worth looking into is the NHTSA’s 2015 Traffic Safety Factsheet. A few quick takeaways:

  • Per vehicle mile in 2015, motorcyclist fatalities were nearly 29 times more frequent than passenger car occupant fatalities in traffic crashes
  • 55% of the motorcycle fatalities occurred in urban areas; 45% were in rural areas
  • 67% occurred on non-intersection locations compared to 33% on intersections
  • The most harmful event for 2,761 (54%) of the motorcycles involved in fatal crashes was collisions with motor vehicles in transport
  • In 2015, there were 2,448 two-vehicle fatal crashes involving a motorcycle and another type of vehicle. In 41% of these crashes, the other vehicles were turning left while the motorcycles were going straight, passing, or overtaking other vehicles. Both vehicles were going straight in 22% of crashes.

Meanwhile, the FHWA is currently compiling research for its Motorcycle Crash Causation Study, which will feature data from more than 350 crash investigations. The MAC is expecting this to provide significant insight into what measures can help curb the frequency of rider fatalities.

What’s the debate about?

Rider opinions on the MAC very greatly, as showcased in the comments thread of a Revzilla article recapping the MAC’s first meeting. Some applaud the MAC’s efforts and the fact that many of its members are riders themselves. In the other camp are those who passionately oppose any regulations imposed on riders. The iconoclastic streak shared by all motorcyclists means that they don’t like being told what to do—especially not by the government.

While some safety measures would likely gain the support of riders overall, many also fear that these measures would lead to stricter recommendations—and eventually regulations and laws, which could limit the freedom of riders to do what they want, and ride as they see fit.

For more on the debate over motorcycle safety, check out this debate.org thread titled, “Is it dangerous to drive a motorcycle?”

What does the MAC mean for bikers?

In the short term, the MAC means very little to the average rider. The main role of the council is to provide recommendations, and little concrete governmental action will likely occur in the foreseeable future. But in the long-term, some of the council’s recommendations could be adopted into policy decisions. This is what the freedom-loving “no rules” camp fears most.

Regardless of the MAC’s actual impact, it has sparked a debate that evokes strong reactions from riders on both sides of the fence.

 With opinions flying fast, where do you stand on the issue of government action toward riding? Are more regulations worth it if the payoff is rider safety?

Why Easy Rider is Still Relevant Today (And Some Things You Might Not Know About the Cult Classic)

Posted By

Clint Lawrence

Clint Lawrence, founder of Motorcycle Shippers. Helping give riders more freedom to enjoy the bikes they love. [email protected]

 

It’s been nearly 50 years since Easy Rider took us all on a wild ride across the U.S. from Los Angeles to New Orleans. This iconic tale of “A man [who] went looking for America and couldn’t find it anywhere” reawakened the very soul of American motorcycling and sparked a renewed commitment to film and biking long after it left theaters.

The 1969 indie film holds a key place in film history, despite the many independent films that came before it. Easy Rider was the first indie film to actually make money—quickly becoming what many now consider to be one of the most successful indie films of all time. The small-budget film cost $380,000 to produce. Between poorly focused shots, lens flares and light-leaks, the movie left some reviewers (and cast) dubious about its reception. Still, the movie quickly went on to become a cult classic that grossed more than $60 million worldwide.

Years later, echoes of Easy Rider ring through the culture in documentaries, bike tours, film schools and even the Super Bowl.

  • Documentary

Easy Rider isn’t just living on in the hearts of baby boomers and the new riding generation, but in film lore, past, present and future. A new documentary titled Along for the Ride recounts the life of Easy Rider’s director Dennis Hopper (who also played the role of Billy in the movie). Hopper’s subsequent films didn’t achieve the same applause, but he is still lauded for his Easy Rider roles in movie making history. While Hopper was nearly fired as director, the iconic story and film quality piqued the interest of moviegoers everywhere and became the film that changed the landscape for indie movie makers to come.

  • Super Bowl

Although the counter cultural rebellion that made Easy Rider the epic tale it was no longer seem to be what’s fueling today’s youth, the spirit of Easy Rider is poised for a reboot in 2019. Come next year, the movie will celebrate its 50th anniversary. In 2017, actor Peter Fonda hit the screen in a Super Bowl commercial for Mercedes-Benz. Despite the ad’s direct promotion of a car, the elements of the ad echoed the bygone era, which Fonda hopes will renew cultural interest in the film and all it stood for.

  • Commercial tours

Outside of film school, few people take the time to appreciate Easy Rider as a piece of classic cinema. But bikers can still embark on the 2,589-mile Easy Rider route with a commercial tour and rediscover that spirit of individualism for themselves. Easy Rider spanned across the breadth of America and captured something truly unique about the American spirit, a sense of freedom, adventure and ability to dream.

  • Films

Easy Rider was one of the first films to ever use pre-recorded music instead of its own film score. By using the music of the period from Bob Dylan, The Band, Steppenwolf and Jimi Hendrix, the producers connected the characters with the era and with viewers everywhere.

Henry Fonda, Peter Fonda’s father, labeled the movie “inaccessible” and didn’t think people would understand or relate with it. But he was wrong. The movie that catapulted Jack Nicholson to fame and scored him his first Oscar nomination had a youthful edge that no movie of the time could replicate. Easy Rider captured the hearts of a generation because it was about them. It tapped into the raw, the nitty-gritty and the rebellion. And most of all, it tapped into a culture and a passion for living on the outskirts of the establishment—to be free and unbound.

While a sequel was made in 2012, Easy Rider: The Ride Back never scored the same fame, and went straight to DVD with few people knowing or caring. In 2014, the Captain America Harley Davidson that Peter Fonda rode in the movie sold at auction for $1.35 million.

The riders. The freedom. The legends. After all is said and done, these remain the iconic pillars that mark the motorcycle culture both in film and in life. Easy Rider isn’t just relevant today as a key moment in film history, but as an idea that sparked an era of riding and a passion for the open road.

“Easy Rider” is returning to movie theaters across the country for two days only: Sunday, July 14, and Wednesday, July 17.
Tickets for “Easy Rider”can be purchased today at FathomEvents and at participating theater box offices.

When you feel the need to hit the throttle, Motorcycle shippers is ready to help you get your bike to your destination safely so you too can enjoy the open road.

Is Technology Robbing Our Riding Experience? | 2020 Perspective [Video]

Posted By

Clint Lawrence

Clint Lawrence, founder of Motorcycle Shippers. Helping give riders more freedom to enjoy the bikes they love. [email protected]

 

Motorcycling is a way of life. But new technologies on the horizon might just change the very nature of motorcycling forever. While technology may promise to enhance the biking experience with bells and whistles, at the end of the day, is that what bikers really want?


The Great Biker Tech Debate

Bikers fall into two camps when it comes to new technology. Those who decry all new technology as ‘cheating’, and those keen to embrace all the tech advantages they can get their hands on. Tom Byrne, a motorcyclist and writer for Revzilla MotorsportsRider on Concept Motorcycle, pointed out that one of the main advantages of new technology is its ability to improve safety for riders, car drivers and pedestrians alike.

Whatever old-school bikers think, though, these new technologies are not about to go anywhere. Harley Davidson has responded to a depressing 6.8% drop in global sales by rallying behind new tech. They acquired Alta Motors, which has been producing electric motorbikes since 2010. The first Harley Davidson electric motorcycle was released in 2019.

The rise of motorcycle technology

The motorcycle market has struggled in the aftermath of the 2008 recession as it tried to regain the sales it once held. In the U.S., Baby Boomers have dominated the market. But now, as new technologies Toyota IRoadtake shape, it might just kindle new interest in riders who haven’t yet embraced the experience in the way their predecessors have.

These up and coming technology trends are, one way or another, redefining motorcycling as we know it.

  • Communications Systems

Smart technology, like heads-up displays with navigation, is coming to motorcycle helmets near you. Tech like this promises to change the nature of motorcycling by feeding riders with information about the road ahead, including speed limit, maps, and outside temperature. It can also enable you to listen to music, take photos and receive hands-free calls. Some riders feel such tech disconnects them from experiencing the road. But, for others, the thought of blasting their favorite tunes while riding down the freeway is a dream come true.

  • Driver Automation

Driver automation still has a ways to go, but bikers are already able to automate parts of their ride with traction control, throttle control, stability and brake assist. Several luxury motorcycle manufacturers, including BMW, are leading the way in electronic assist controls. While the new technologies make learning to ride easier for beginners, advanced riders may find themselves wondering if they are riding the bike, or if the bike is doing all the work.

  • Electric Motorcycles

The old sound of a roaring engine may soon be replaced with a soothing hum, a memory and a squeal as you tear out on an electric motorcycle. In 2016, China had been the largest market for electric motorcycles. A report from TechNavio indicates that the global market for high-performance electric motorcycles will grow at a CAGR of more than 45% between 2016 and 2020. While electric motorcycles have their advantages, many traditionalists will likely prefer to feel the raw power of the ride.

  • Self-Driving Motorcycles

One of the biggest tech trends in motorcycling may come from self-driving bikes. These motorcycles are the next big thing on

Self Balancing Motorcycle the horizon, and may take all required skill out of riding. Still, some are excited about the prospect of using an interactive touchscreen on the bike for a hands-free riding experience.

 

  • Flying Motorcycles

Based on the R 1200 GS Adventure kit, designers at BMW created a flying motorcycle model, complete with front wheel

BMW Flying Motorcycle Conceptpropellers. This futuristic concept called the Hover Ride. It’s yet to be seen whether the investment in new technologies will pay off, as many bikers are still on the fence about whether technology will make riding easier or eliminate some of its most enjoyable elements.

  • Hoversurf Hoverbike

As its name implies, it’s essentially a motorcycle that hovers or flies. The bike wasn’t permitted to fly. It weighs just a bit more than 250 pounds and this single-seater can fly up to 16 feet above ground level at speeds up to 6 mph. Like electric motorcycles, the Hoverbike is no match for the duration that a traditional gas-powered motorcycle allows. Depending on the weight of the driver, the model can only be airborne for about 10 to 25 minutes at a time. indoors during the 2019 CES show that we attended, but we were able to film it doing a mini demo showing just how powerful it was when booted up.

 

One thing is certain: Motorcycle enthusiasts fall in love with the pure joy of the ride. But with the rise of new technologies, gadgets and smart devices, is technology enhancing what you love most about biking, or taking away from it?

Motorcycle Shippers “Preferred Provider” for CA Motorcycle Dealers Assoc.

Posted By

Clint Lawrence

Clint Lawrence, founder of Motorcycle Shippers. Helping give riders more freedom to enjoy the bikes they love. [email protected]

 

Providing white-glove motorcycle shipping and ATV transportation services

Fountain Valley, CA (Feb 28th, 2018) – Motorcycle Shippers recently announced their association with the California Motorcycle Dealers Association (CMDA) as a preferred transporter, providing dealers with a tool to help deliver more bikes to more customers.

Motorcycle Shippers has successfully transported more than 90,000 motorcycles safely and securely to their destination by offering top-notch customer service. They have 36 terminal locations across the US to help expedite deliveries and reach every corner of the US. The company is licensed by the Federal Motor Carrier Safety Administration, so you can count on them to get the job done right!

To celebrate this new affiliation, Motorcycle Shippers will provide CMDA members with dealer discounts, door-to-door delivery and a dedicated account representative to assist them every step of the way. Best of all, customers can track their shipment with Motorcycle Shippers’ 24-hour tracking service.

About the CMDA

The California Motorcycle Dealers Association (CMDA) is a non-profit trade association that represents the franchised and factory authorized motorcycle and motorsport dealers in California. The CMDA was founded in 1971 and has been instrumental in promoting California motorcycle dealer interests ever since then.

About Motorcycle Shippers

Established in 1994, Motorcycle Shippers has transported more than 70,000 bikes around the world in 24 years with the largest fleet of motorcycle-ready trucks in the United States.

Headquartered in Fountain Valley, California, the enthusiast-run motorcycle transport company developed the processes, software, hardware, training procedures, manuals and videos for its shipping partner, Specialized Transportation Incorporated. Together, they provide the fastest, safest and most affordable shipping method available for motorcycles, ATVs, watercraft and snowmobiles.

Motorcycle Shippers is also the official transportation provider for BMW’s Motorcycle Owners of America group, Kawasaki’s ROK program, the 60,000-member-strong Gold Wing Road Riders Association (GWRRA) and a longstanding member of the Motorcycle Industry Council.

Motorcycle Helmet Protest Turns Fatal

Posted By

Clint Lawrence

Clint Lawrence, founder of Motorcycle Shippers. Helping give riders more freedom to enjoy the bikes they love. [email protected]

 

The U.S. Department of Transportation reported that in 2016, there were a total of 4,976 motorcyclist fatalities—an 8% increase over the previous year. A Canadian study reported that motorcyclists were 3.5 times more likely to suffer from injury or fatality due to head trauma than other drivers on the road. Without safety features such as airbags, the only thing standing between motorcyclists and the asphalt in the event of a crash is simply a helmet.

But many riders are calling for government to relinquish its hold on what they feel should be a choice and a freedom: riding without a helmet.

A protest gone wrong

Twenty states currently require helmet laws. American Bikers Aimed Toward Education (ABATE) is one of many groups lobbying for motorcycle awareness and rights. But on Feb. 25, a helmet protest ride took a fatal turn when rider Philip Contos fishtailed out of control after hitting his brakes, suffering fatal injuries after hitting his head. Had he been wearing a helmet, state troopers believe he would have survived the crash. Despite the shock and sadness at the loss of a fellow biker, the group still holds to its belief that motorcyclists should decide whether they wear a helmet—not the government.

 Two opposing points of view

Despite the numerous statistics and reports on the matter, the two groups continue to fight vehemently for what they believe. Here’s a brief look at the debate.

  • Helmet use as a mandate

Proponents of mandatory motorcycle helmet use base their arguments on safety and reduced medical costs. Because nearly half of motorcyclists aren’t covered by private insurance, the government must often shoulder their healthcare costs. Non-helmeted riders increase those already high costs by an additional $290 million.

And that’s only the financials of it. On the human capital side of things, helmets have been shown to reduce the risk of motorcycle-related head injuries by 69%, and deaths by 42%. In 2015, helmets saved 1,772 lives. It’s projected that 740 more could have been saved if all riders wore helmets.

  • Helmet use as a matter of personal choice

Opponents of helmet laws believe that government should not mandate what they wear. A rider’s safety should be a personal decision since it doesn’t affect anyone else. Additionally, many feel that helmet laws could actually be a detriment, as riders might take more risks than normal, believing the helmet will save them.

And regarding the healthcare costs? Opponents argue that many groups, including smokers and drinkers, can incur high medial costs by their own risky behaviors. And many of those costs will fall on the government. Motorcycling is no different and should not be treated so.

Is it worth the cost?

Helmet use might be a matter of life or death—yet many could argue that freedom is worth dying for. At then end of the day, there are still two positions with both sides striving for dominance. Does the benefit of feeling the wind through your hair and having the freedom of the ride outweigh the risks? Should governments be allowed to step in when healthcare costs for non-helmeted riders have a direct impact on it and on society?

Opposing sides will continue to argue their points. And as a “government of the people, by the people,” voices on both sides are striving to be heard. Where do you stand in the great helmet debate?

 

10 Best Deals on 2018 Motorcycles

Posted By

Clint Lawrence

Clint Lawrence, founder of Motorcycle Shippers. Helping give riders more freedom to enjoy the bikes they love. [email protected]

 

10 Value Motorcycles to Check Out in 2018

As we ride on into 2018, the landscape of motorcycling has never looked better. New design and technological advances are making better bikes available at just a fraction of the cost. For those looking for inspiration, we’ve compiled some of the best value motorcycles on the market today—from the best bikes with retro styling to the best street bobs and electric motorcycles.

Best Value for Going Retro: BMW R Nine T Pure

Retro roadsters are in, and if you are looking to sport that sleek, raw metal style, it can cost a pretty penny. BMW makes some of the best, but their prices tend to be at the top of the bunch. Thankfully, the 2018 BMW R Nine T Pure is being offered as an affordable entry into R Nine series. This bike should be high on your list of bikes if you’re searching for a stylish and elegant retro ride at a great price.
Base Price $11,995

Best Value for Street Riding: Suzuki GSX250R

A small and somewhat more sane alternative to the legendary 1000cc Gixxer, the Suzuki GSX250R is a full throttle street slayer that makes even a quick trip a satisfying ride. This unique machine has been styled and designed for youth, mixing the latest intelligent performance with Suzuki’s Katana sport ancestry. The result? An exciting experience in street riding.
Base Price: $4,865

Best Value for Adventures: Honda Africa Twin

The Honda Africa Twin has been described as the “perfect travelling companion.” Honda has been transporting intrepid travelers to every corner of the world for years. Even if your heart doesn’t melt at the thought of nights under the stars with only an engine to warm you, it just might when you see the price. If you’ve been bitten by the travel bug, the Honda Africa Twin is the bike that will get you where you’re going no matter how remote.
Base price: $12,999

Best Value for Going Electric: Zero S ZF7.2

If you’re thinking of going electric, then consider the Zero S ZF7.2 a good introduction to the future. Opt for the smaller battery with less range to keep things light. Its low-end torque afforded by electric motors keeps this little bike fun and exciting to ride when a big bike might be a bit excessive. If you’re looking for a bike perfect for short commutes or errands, this is worth checking out.
Base Price: $10,995

Best Value To Quench Your Need for Speed: Honda CBR 1000RR

While it isn’t the cheapest bike, the Honda CBR can smoke your rich buddy’s Ducati, at a fraction of the price. This top performing speed monster has the brute energy of a beast that has yet to be been tamed, and its raw power is available at command—all in a shockingly agile package. A great deal when you want no compromises when it comes to speed.
Base price: $17,000

Best Value for Looking Bad to the Bone: Triumph Bonneville Bobber

For those with attitude, the all black version of the Bonneville Bobber looks simply badass.

The Triumph Bonneville Bobber was the fastest-selling motorcycle in Triumph’s 115-year history, and the first 1000 of these black beauties were immediately snatched up when they went on sale in the U.S. For those looking for something black as night, this factory custom bobber offers pure minimalist design oozing with pure masculinity.
Base Price $13,150 for shiny black, $14,000 for matte

Best Value Naked Twin: Aprilia Shiver 900

The new Aprilia Shiver 900 doesn’t make any compromises, except on price. Its distinctive styling defies conformity, and includes details that make it more than your average bike, from the lateral air intake ducts on the front to the under saddle exhaust pipes. This naked twin is anything but ordinary.
Base Price: $9,400

Best Value For A Commute: Honda CB650F

If you’re looking for a reliable roaster for your commute, the Honda CB650F will let you do it in style. The Honda CB650F looks like a vintage Hornet or a middleweight four cylinder. The flowing headers caress the right side of the engine like a Seventies Honda’s 400 Supersport. It packs a punch on the freeway, but also has the handling to let you weave on the streets, so you never miss a meeting.
Base Price: $8,249

When it comes to value for shipping your new bike, contact Motorcycle Shippers. We’re here to ship your new motorcycle safely and affordably to its new home—or wherever else the open road may take you.

Winning Marketing Strategies for Motorcycle Dealers

Posted By

Clint Lawrence

Clint Lawrence, founder of Motorcycle Shippers. Helping give riders more freedom to enjoy the bikes they love. [email protected]

 

The motorcycle industry is changing fast. The average age of today’s biker is 47, up from 40 in 2009 and 32 in 1990. There’s no denying that riders are getting older and buying fewer bikes. And that’s leaving a reeling post-recession motorcycle industry looking to the future.

Motorcycle manufacturers are placing their hopes on the Millennial generation. But this largest generation since the Baby Boomers just isn’t as interested in bikes as their predecessors. The shifting tide means that manufacturers and dealers must learn what their new audience is all about—and how to connect.

Toward that end, more motorcycle manufacturers are starting to produce bikes that appeal to a younger demographic. But what about motorcycle dealers?

In an e-commerce world where Millennials prefer digital shopping, dealers need to understand their audience—and how to sell to this new generation.

Understand the Changing Marketing

In 2003, the 50+ age group comprised only about 25% of the motorcycle market. Now, that number has risen to nearly half. Older riders are starting to hang up their helmets, so acquiring older customers doesn’t provide a great lifetime ROI. Thus, motorcycle manufacturers are introducing new, streamlined (and affordable) models to cater to younger riders who have a lifetime of bike-buying ahead of them.

These younger audiences tend to prefer smaller, more cost-efficient bikes that are more entry-level friendly than the intimidating 1000cc displacement bikes. The horsepower race is over, and the era of the 300cc and 500cc bikes is here.

Keys to Marketing Motorcycles to Millennials

The motorcycle lifestyle is also undergoing change. The culture is shifting to a more environmentally-focused, user experience-driven and value-seeking society. Today, you’re more likely to see urban hipsters riding their motorcycles to the local co-op market than making an epic trip to Sturgis. Gone are the days when bigger is necessarily better. In the era of the smart car, dealers will do well to appeal to Millennial values in their selling points.

Here are some key points to emphasize when marketing to Millennial’s:

  • Urban appeal: When marketing smaller displacement bikes, emphasize their inherent ease of use for everyday riding in an urban setting.
  • Value-price ratio: Smaller bikes mean greater savings. New customers don’t necessarily want to spend what could easily amount to $25,000 on a bike. Highlight key features in tandem with their benefits to emphasize real value.
  • Insurance savings: A smaller, more affordable bike means lower insurance costs. Emphasize the ongoing cost savings.
  • Minimalist design: New bikes have a more “raw” look, shedding the plastic to show off the mechanical appeal of the bike’s underlying mechanism. To a minimal-is-trending generation, bells and whistles are often less important than the actual bike itself.
  • The “cool” factor: Millennial’s love nostalgia, and the “new retro” styling is trending. When selling to a younger buyer, appeal to their desire for living the cool (and potentially eco-friendlier) lifestyle rather than focusing on performance alone.
  • Customer experience: This should be implicit in every interaction you have with your customers, whether online or in-person. Establishing trust before ever buying is vital for a generation in which the focus has shifted from simply making sales to building relational capital. Providing a great customer experience can boost dealer sales volume by an average of $1000 per transaction.
  • Online presence: Make sure your current inventory is properly displayed online. Photos are great but video is better. Many dealers don’t take advantage of this marketing tool. Shoot a 30-second, 360 degree video with the engine running. Rev it a bit for fun.  Make sure your  site is mobile friendly.

Emphasize the benefits of buying in-person

Motorcycle marketing strategies are evolving in the ecommerce era, when 54% of 18-34 year olds prefer to do their shopping online. With research and reviews at their fingertips, you should be prepared to talk to buyers who have likely done extensive research on pricing and features.

The digital shift increases your opportunities for marketing to new buyers online, building trust and drawing them through your sales funnel at many touchpoints. Though younger consumers tend to do most of their research online, many still make a visit to a dealer to cover all their bases and see the product live before they buy.

However, many shoppers will come in to check out a bike, and then leave to buy it online from a competitor for less. You can take steps to avoid this by:

    • Building trust and rapport while the customer is in-store
    • Explaining the benefits of buying from a dealer—that is, from you. In-store purchases come with great, live customer service.
    • Emphasize the importance of routine bike maintenance and how, when purchasing through you, they can be sure that their bike will be maintained by a professional.
    • Focus on closing the deal before they leave, even if it means throwing in some extras to sweeten the deal.

Shipping services

Like Amazon, you can woo your customers by offering to deliver their new motorcycle right to their door. Offer this service in your listings to entice long distance buyers. Motorcycle Shippers is here to deliver your customers’ bike anywhere, safely and efficiently.

Daytona Bike Week March 9-18, 2018

Posted By

Clint Lawrence

Clint Lawrence, founder of Motorcycle Shippers. Helping give riders more freedom to enjoy the bikes they love. [email protected]

 

77th Annual Bike Week

Every year, bike week events draw large crowds from all over the world. Daytona Bike Week is no different. It’s been a tradition for many families and riders for generations as one of the oldest bike weeks around. Since 1937, Daytona Bike Week has stood strong, attracting more people every year. 2018 will mark its 77th anniversary.

Hundreds of thousands of riders and motorcycle enthusiasts show up year after year to peruse vendors, new equipment and bikes, make new friends, and eat delicious food. Daytona has a lot to offer with scenic views, perfect warm weather, and plenty of routes to explore.

Daytona Bike Week will never disappoint. Grab your bike, some family or friends, and check out what Daytona has to offer.

Location

The main events take place on Daytona Beach in Florida on the east side of the Daytona International Speedway at 1801 W. Int’l Speedway Blvd.

It’s in the central East Coast of Florida. It neighbors Orlando 60 miles northeast, and is 88 miles south of Jacksonville.

It’s open 9am – 5pm daily, and kicks off March 9, and will conclude on Sunday, March 18th.

Food
There are several food vendors and food trucks, as well a ton of other options in the nearby vicinity in Daytona. Plus, there are several free BBQs at the event where you can enjoy great grub.

Activities

Daytona Bike Week is jam-packed with activities for everyone to enjoy. The Daytona International Speedway has events to take up the entire week, including the Daytona Supercross, Daytona 200, 600cc SuperSport International Challenge, the BMW “Legends of Racing”, Dirt Track races, and the Harley-Davidson museum.

Spend some time checking out vintage and custom bikes, an indoor and Dress Light show, concerts, fashion shows, and much more.

You can enter contests and raffles. Furthermore, you can even try out new gear and models on free test rides.

While not at the Speedway, many riders like to travel north to St. Augustine, west to Tampa and Orlando, and south to Kennedy Space Center. The options are endless.

Route
Many cannot wait to ride along Daytona Beach, and feel the wind rush by on the Daytona International Speedway.

Besides, the main Daytona headquarters, Daytona also has a beautiful scenic route that’s a favorite among locals and visitors known as The Loop. It’s a 22-mile ride that gives you a full dose of Florida’s natural beauty. Surrounded by trees and national parks, riders can explore one of Florida’s oldest oak trees – the Fairchild.

Cost

Most events, activities and vendors are free; however, some events like the Daytona 200 require tickets.

Schedule
There are so many things to do – that’s why it lasts 10 days! Finding something to do isn’t hard, but choosing what to do may be the harder part. Some major events that are happening are:

  • Cacklebery Campground Concert on March 10th
  • Ruff Ride Poker Run March 15th
  • Leather and Lace MC Bike Rodeo and Party March 15th
  • Annual Bike Blessing March 11th

Plus, vendor booths, bike shows, and concerts are happening everyday.

In addition, if you want to attend with your motorcycle but just don’t have the time to make the ride you can always use motorcycleshippers.com to assist.


Using Google Maps to Find the Perfect Ride | 2021 Tips

Posted By

Clint Lawrence

Clint Lawrence, founder of Motorcycle Shippers. Helping give riders more freedom to enjoy the bikes they love. [email protected]

 

The U.S. is full of some amazing rides. But well-known roads have become overrun with joyriders, travelers and commuters, making the odds of having a great ride plummet—especially on the weekends. Every motorcyclist knows that even the best ride routes can be ruined by overcrowding.

But have no fear. Exciting options abound; you just have to know where to look. Thanks to Google Maps, motorcyclists can scan hundreds of miles of road to find their perfect ride for their preferred technical difficulty and scenic settings.

By tapping into the power of Google Maps, you can uncover some amazing rides on roads less traveled. Here’s how to get started.

Launch Google Maps

Navigate to the Google Maps website (or access it through the smartphone app). Is there a popular ride you’re interested in? Type in an address near the area you want to investigate. Then, prepare to head off the beaten path. Remember, the well-known roads might generate a buzz, but the buzz fades quickly along roads packed with riders and drivers.

Discover a new road

Google maps will give you a free 3-D satellite view of the entire planet, allowing you to virtually explore the area around your chosen region. You’ll see all the roads around the area—some of which could even rival known routes, and are rarely busy. But Google enables you to do more than just pick a random road. You can also do your research on the area to make sure your new discovery isn’t a dud before you head out.

Scout out your ride

Now that you’ve found a road, it’s time to plot directions and check the difficulty level. Input an address near the start of the road and another near the other end of the road (close to your endpoint). Generate the directions between those two points.

Because Google Maps will give you the shortest, most direct route first, you might need to drag the blue direction line to force a reroute through the area of interest. Select “bicycle” as your mode of transportation to see additional, relevant information such as elevation changes. The generated graph will show the base elevation and the highest point on the route.

To get a sense of a road’s difficulty level, add together the base and high point numbers, and divide it by the mileage of your chosen route. The higher the number (or the more twists and turns you see), the more challenging the path.

Not sure where to start scouting? As riders, we often rely on other riders who have documented their experiences, and some even share that knowledge through websites like Motorcycleroads.com. Many well-known roads have roads around them of similar quality. Known roads can offer a good place to begin your ride search.

See it in person (sort of) before you go

Google Maps can also show you a first-person view of the road before you head out. Select “street view” and drag the little mangoogle maps street view icon onto the road. This will give you a first-person perspective, and enable you to “drive” down the road from your phone or computer to make sure it’s what you want.

Hitting the dirt

You can apply the same techniques to dirt riding, It might not be quite as effective, but you can still plot routes on many fire trails and scout out some fun detours. When exploring side trails, be cautious and ride with a partner. These roads are often less maintained (if at all), and trail conditions can change quickly.

America is just waiting to be discovered. By hitting Google Maps, you can explore and find your own private slice of two-wheeled paradise. Whether you’re looking for a beautiful road to cruise down or one full of off-camber hairpin turns that come out of nowhere, Google can help you find what you are looking for. And if that road isn’t in your neck of the woods, Motorcycle Shippers is here to transport your bike safely to your new-found road.

Are you ready to hit the throttle and start out on a new adventure?